UX strategy is somewhere at the intersection of UX design and business strategy, as Jaime Levy explains on her book about UX strategy. In order to create a successful product design, a product team needs to have a long-term...
Real user research validates assumptions with real users, this ensures you and your team are tackling the right problem with the right solution A product design team can employ research methods such as observational and experimental methods. These methodologies...
Why understanding your users is so important A designer’s job isn’t just playing around with pixels. Behind many digital products, there is a long road and a lot of thought put into it. It is not only about styling and...