Coffee Brand Design:

Cafe Resguardo is a space of exchange and communication with coffee growers
from different cultural, ethnic and economic backgrounds. They work with
individual growers and also with associative forms of agriculture.
Cafe Resguardo aims to protect and promote diversity; environmental diversity,
social diversity, and taste possibilities.

The brand was build based on two elements: the first element is the word resguardo
which means: uniquely preserved territory; a place that protects ancestral practices.
The second element is the productive process of the company, that is, a space of
exchange and communication with coffee growers from different cultural, ethnic and
economic backgrounds. Below there is a short selection of the final logo design and
implementation.

Brand application samples: